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Challenges
- Difficulty with understanding the most appropriate path to setting up their business in India (including location selection)
- Understanding how to price their product to ensure market competitiveness
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Solutions
- Advisory support to evaluate market entry options, assess market competition, and improve product positioning
- Location analysis and feasibility study
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Results
- Detailed analysis of import duty structure with respect to their products allowed for optimization of prices
- Competitor analysis enabled better product positioning
- Comparative analysis between locations and warehouse options enabled SCM Group with making an appropriate decision that optimized costs and reduced time with regards to logistics and supply chain