Success Story

Profine GmbH’s India Market Entry Success

Troisdorf, North-Rhine Westphalia

Headquarter

$416.6 million

Turnover

Plastics Manufacturing

Sector

India Market entry

Challenge

International Strategy

"Altios provides us with its proven methodology and international experience to help us seize real growth opportunities in promising markets."

Mathieu Jacquet

Export Director, Cafés Richard

Challenges

They wanted to enter the Indian market to sell their UPVC window and door profiles. However, UPVC products were not commonly used in India at the time, so it was uncertain if the products would sell.
The company needed a cost-effective way to test the India market entry before significantly investing.

Using the incubation program helped successfully gauge market demand over several years.
As UPVC products became more popular in India, the business grew substantially.
Proved a low-cost way to enter India and ultimately validate the market opportunity.

Use an incubation program to test market feasibility with minimal risk.
Adopt a staged business development approach to gradually scale operations.
Leverage cost-effective infrastructure solutions to optimize initial investments.
Monitor market trends and demand shifts to adapt strategies accordingly.
Outsource non-core functions to focus on business expansion and sales.
Validate market potential before heavy investments to ensure long-term success.

Consult one of our expert and discover how company like yours break into new markets, pro bono.