Success Story

Monin India Distribution and Growth Strategy

Bourges, France

Headquarter

$379.9M

Turnover

Syrups, liqueurs, purees, and concentrates for culinary uses.

Sector

Accelerate expansion in India

Challenge

Interested in expanding succesfully in India?

What distinguishes Maier Vidorno Altios is its exceptional network and dedicated team. We are grateful to Maier Vidorno Altios for enabling Monin to rapidly expand in India through a greenfield investment project

Germain Araud

Managing Director - Monin India Pvt Ltd

/ Challenges

Deterioration in the relationship with the importer when Monin aimed to enhance local presence.
Threat of halted imports, risking their market position.
Urgent need to secure a reliable distribution channel due to the conflict so their distribution and growth strategy doesn’t get hamper.

/ Solutions

Maier Vidorno Altios managed the importation of Monin’s products.
Provided local distribution support, including logistics coordination, invoicing, accounting, and order processing.

/ Results

Ensured Monin’s continued operations in India despite importer conflict.
Helped Monin regain control of their sales strategy.
Supported consistent and sustainable growth in the Indian market by supporting their distribution and growth strategy.
Established Monin as a major player in India.

Tips and Best Practices

Diversify Distribution Channels
Relying on a single importer can be risky. Establish multiple distribution options to safeguard business continuity.
Proactive Conflict Management
Address conflicts with importers or partners early to prevent business disruptions. Open communication and legal safeguards can help navigate such situations
Local Market Expertise is Key
Partnering with firms that understand local regulations, logistics, and market nuances ensures smoother operations and growth.
Establish Direct Market Control
Companies should work towards having more control over their sales strategy, pricing, and brand positioning rather than depending entirely on third-party importers.
Logistics & Supply Chain Optimization
Beyond resolving conflicts, focus on a sustainable growth strategy with scalable distribution models to strengthen market presence.

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