/
Challenges
- Strong hold of competitors in the Indian market for industrial sector appliances business
- Customization in the industrial lubricant as per the needs of their local clients
- Establish relations with big OEMs in the relative business segment
- Establishing contacts with good distributors in order establish their footprint in the market
/
Solutions
- Conducted primary research to gather information from competitors, industry experts and distributors via face to face meetings, telephonic and virtual.
- Conducted secondary research to understand more about the market trends, drivers and size through research of media, govt. policies, market reports, benchmarking studies provided by clients, etc.
/
Results
- Maier Vidorno Altios successfully delivered a report containing detailed market research with a profiling of competitors for Motul.
- We successfully recommended multiple ways like product and industry focus, distributor connections, OEM approvals, etc to make its carve out from the JV successful.
