Success Story

India Market Entry Options

Pfäffikon/Freienbach, canton of Schwyz, Switzerland

Headquarter

$148.1 Million

Turnover

Industrial Machinery Manufacturing

Sector

Expanding from Distributors to Direct Operations in India

Challenge

Advisory Suppourt

"HASLER Group and ALTIOS have been working together for several years and ALTIOS has provided us with various services including recruitment, payroll hosting in several countries. For the Chinese market particularly, we have a recent yet sustainable relationship with a keen understanding of the needs and we appreciate the approach ALTIOS has on the Chinese market."

Romuald Collaudin

General Manager, HASLER Shanghai

/ Challenges

Existing presence in India through two distributors but now wishing to establish its own business in the country

/ Solutions

Advisory support to evaluate market entry options for Condair

/ Results

Report evaluating five different market entry options: Manufacturing Joint Venture, Importer/Distributor Model, Umbrella Model (offered by Maier Vidorno Altios), Opening of Own Subsidiary, and Contract Manufacturing
An ideal market entry option was suggested basis the pros and cons, legal framework, setup complexity, and brand value creation

Tips and Best Practices

Assess multiple market entry options to determine the most suitable approach based on business goals and resources.
Evaluate legal and regulatory frameworks to ensure compliance and ease of setup.
Consider operational complexity and investment requirements for each entry model before making a decision.
Analyze the impact on brand value and market positioning when transitioning from distributors to direct operations.
Leverage local expertise and advisory support to navigate business setup challenges efficiently.
Ensure a smooth transition by maintaining strong relationships with existing distributors during the shift.

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