India is a complex market with the economy dominated by millions of small, family-run companies leading to highly non-transparent markets and a lack of critical market data. You need market research to assess your true business potential and really understand your market dynamic and challenges before you invest in India.
To develop a clear strategy on how to identify and approach your potential customers you need to combine analysis of the multiple data available – a job which can only be done by experts who really understand India. Our market research service can help you to get what you need because we understand what it takes for foreign companies to be successful in India.
Our market research services provide valuable insights into market size, growth rates, key players, and global trends. We analyze customer needs, regulatory requirements, and government incentives for foreign market entrants. Uncover strategic opportunities within special economic zones with our expertise.
Our market research service includes 4 important sections:
∕ Evaluate India’s industry landscape: market size, growth trends, key players, and comparison with global benchmarks to spot unique opportunities.
∕ Understand customer behavior: unmet needs, demand for specific offerings, and target segment analysis including demographics and decision factors.
∕ Conduct competitor analysis: assess major players, their positioning, product range, strengths, and weaknesses.
∕ Review regulatory landscape: licensing, compliance, labor laws, and upcoming changes affecting market entry and operations.
∕ Explore market entry incentives: government subsidies, SEZ benefits, and strategic locations supporting industry growth.
∕ Review Indian government trade incentives promoting international trade and foreign investment, including customs and tariff benefits.
∕ Examine flagship policies like “Make in India” and India’s Foreign Trade Policy to identify strategic advantages for foreign businesses.
∕ Understand the interaction of trade incentives with regulations such as tariffs, quotas, and bilateral/multilateral trade agreements.
∕ Evaluate how these trade incentives can influence your global operations and supply chain integration with India.
∕ Analyze India’s macroeconomic landscape including GDP growth, inflation, regional economic differences, and ease of doing business.
∕ Review trade and investment trends: historical export/import flows, FDI evolution, key investment sectors, and future outlook.
∕ Evaluate India’s manufacturing potential for sourcing, production, and partnerships relevant to your business.
∕ Explore industry-specific trends: demand shifts, distribution channels, innovation levels, and technological adoption.
∕ Identify national and regional subsidy schemes relevant to your industry and product category.
∕ Explore sector-specific subsidies and benefits tailored for industries like manufacturing, electronics, renewable energy, etc..
∕ Assess tax-related subsidies and infrastructure support provided to attract foreign companies to specific states or industrial clusters.
∕ Analyze promotional schemes and financial grants designed to facilitate the scale-up and localization of foreign business activities in India.
∕ Assess the strategic impact of these incentives on your global business operations involving India.
