What is the Best Marketing and Sales Strategy for Your Entry into the Indian Market?

Marketing Strategy

• Determine how to effectively use social media to highlight your product’s benefits and features.
• Assess the best approach to offer online discounts and promotions to boost digital sales. Utilize social media for communicating pricing information and deals.
• Analyze where and how you should sell your product or service, whether it’s online, in physical stores, or through distribution partners.
• Evaluate the regions you should target and how to allocate resources among them for optimal market penetration.
• Explore how to extend your reach by leveraging below-the-line (BTL) tactics such as online partnerships and affiliate marketing.
• Identify your target audience and the digital marketing channels that resonate with them.
• Define the promotional tactics to be employed at each stage of the customer journey, from building awareness to fostering retention.
• Identify digital tools and software that can enhance internal processes and streamline marketing automation.
• Determine the tangible materials, such as brochures and packaging, as well as above-the-line (ATL) advertising methods, that can reinforce your brand message.

Sales Strategy

• Assess and structure the sales process, from lead generation to post-sale support, along with the necessary tools and technology support.
• Examine lead generation and customer identification strategies in India and align them with marketing efforts.
• Analyze customer relationship management throughout the sales cycle, including plans for ongoing engagement and retention.
• Evaluate the training and resources to equip the sales team with product knowledge and effective selling techniques.
• Set clear sales targets and revenue goals specific to the Indian market.
• Review the development of sales collateral and materials, ensuring localization for the Indian audience.
• Examine the process of collecting and utilizing customer feedback to enhance the sales process and product offerings.
• Identify sales territories within India and plan their coverage by the sales team.