MARKET ENTRY & EXPANSION IN INDIA
Your trusted India expert – ensure the success of your investment.For successful market entry in India, you need answers to a lot of questions. Most importantly, who are your customers, and how can you find them? Followed by what is the best investment strategy for your company? And are you better with your own setup or should you find an Indian company to partner with, merge with or acquire? Do you understand what sort of set-up you need? And how can you find the right partner? Then you need to know how you should structure your teams and distribution network to reach your potential customers? Only with answers to all these questions can you make the right decisions.
“Change is inevitable. Growth is optional” – John C. Maxwell
Selling your products in India needs the right people in the right place. Also, it would help if you kept an eye on your team through sales performance reporting and regular management reviews. It would also be useful to know whether manufacturing in India will make sense for you. Therefore it would help to consider all the possible options to manufacture or assemble locally. Make in India can also help with other developing markets.
Maier Vidorno Altios can help you with every one of these decisions! Click on any of the boxes below to learn more about how we can help you.
Deciding how to Enter or Expand
Shareholder Support
Under Market Entry Strategy, we help you develop a comprehensive plan outlining strategies to successfully enter the Indian market. It will give you a clear roadmap to help you reveal your business’s true potential in India market and lay out a plan for your market entry in India. In India’s complex and diverse business landscape, having a well-crafted Market Entry Strategy is crucial for foreign companies to navigate challenges, identify the true potential of the business, and establish a strong presence.
- Determine the near and long-term addressable market potential for your products and services.
- Could you assess the alignment of your products/services with market needs and requirements?
- Examine the market share held by competitors in the same segment.
- Evaluate the distribution of market potential across various geographies, customer segments, and channels.
- Study the current and projected market growth rates.
- Identification and classification of competition.
- Mapping your competitive and comparative advantages against the competition.
- Identify the industry’s best practices in different business activities such as production, sales, delivery, human capital management, and after-sales services, and compare your global practices with them.
- SWOT analysis of the likely competition.
- Define your target customers in the new market.
- Explore the needs and preferences of your target customers.
- Assess the potential demand for your offerings in the new market.
- Analyze the pricing sensitivity and affordability of your target customers.
- Identify potential barriers to the acceptance of your offerings.
- Evaluate key market trends and emerging customer behaviors.
- Clarify your business objectives and priorities for entering the new market.
- Determine the optimal entry mode considering your investment capacity.
- Identify potential local collaborators or partners.
- Assess the varying market risks associated with different entry modes.
- Evaluate opportunities for synergies or strategic alliances with local businesses.
- Ensure alignment between the chosen entry mode and your overall corporate strategy.
- Assess your tailored value proposition for the new market.
- Determine optimal pricing strategies for your products/services in the new market.
- Identify efficient distribution channels to reach your target customers.
- Define marketing and promotional strategies that resonate with the local audience.
- Establish unique differentiators from competitors in the new market.
- Explore potential partnerships or alliances to enhance your Go to Market (GTM) strategy.
In Growth Strategy, we provide a tailored plan for foreign companies to succeed in India. It will give you a clear roadmap of your business’s profitable growth and risk management In India’s diverse and competitive market, a well-crafted Growth Strategy is essential for achieving and maintaining success, leveraging local insights for profitable expansion.
- Spot current market trends and emerging industry opportunities.
- Discover untapped market segments or unmet customer needs.
- Explore adjacent markets or industries aligning with your expertise.
- Identify growth-driving partnerships, collaborations, or alliances.
- Innovate new product or service offerings for the market.
- Comparative analysis of the identified opportunities.
- Assess potential risks and challenges for each opportunity.
- Identify industry opportunities and challenges.
- Identify key players and competitors.
- Understand prevailing trends to anticipate shifts and opportunities.
- Understand regulatory and legal factors affecting industry.
- Analyze industry’s growth potential.
- Assess industry’s stability for growth attractiveness.
- Identify your unique selling points and competitive advantages.
- Monitor emerging trends impacting your value proposition.
- Analyze your value proposition’s appeal to different target audiences.
- Evaluate product quality, features and performance that needs improvement to enhance value proposition.
- Evaluate alignment with customer needs.
- Assess customer perception of price-to-value of your products/services.
- Scrutinize value proposition limitations or weaknesses.
- Identify your current market share to provide as a growth baseline.
- Uncover untapped market segments or regions.
- Analyze pricing strategies for customer attraction.
- Evaluate and emphasize competitive strengths to attract new customers.
- Assess industry-specific success factors for strategy.
- Develop strategies to expand within the existing customer base.
- Identify new regions for India expansion.
- Define target customer segments, their preferences, and needs.
- Find potential distributors or partners in the new market.
- Analyze cultural nuances and demographics for tailoring products and marketing strategies.
- Evaluate competitive landscape in the new market.
- Assess market-specific regulations and legal considerations.
- Tailor your product/service according to new market needs.
- Identify customer needs or pain points your new product variation can address.
- Identify strategic partnerships or collaborations for product development.
- Analyze market trends, consumer demands, and the competitive landscape in terms of product offerings and innovations.
- Assess target pricing strategies for new or improved products.
- Identify potential new markets or product categories for expansion.
- Evaluate the feasibility of leveraging existing resources and capabilities.
- Evaluate demand of new product in target markets.
- Evaluate long-term growth potential for diversified products.
- Assess risks and mitigation strategies for product diversification.
- Review alignment with regulatory and quality standards in new markets.
New Business Development Strategy is a structured approach encompassing five key steps: identifying the need for your niche product in the Indian market, assessing its utility for Indian customers, devising a comprehensive business plan for market entry, executing a pilot and testing phase, and formulating an extensive scale-up plan. The value it provides is a detailed roadmap from identifying market needs to launching and scaling in the complex Indian landscape. In the Indian context, it’s essential for clients as it enables them to navigate market complexities, seize first-mover advantages, and establish a solid presence, ensuring sustainable growth in a diverse business environment.
- Analyze if there is a use case for such a niche product in India.
- Examine existing alternatives or substitutes for the niche product.
- Analyze how the existing alternatives answer the needs of the customer and what differentiation does this niche product brings.
- Explore specific regions or cities in India where the need for niche product is more acute.
- Examine the market willingness to adopt this innovative niche product.
- Detect any cultural or lifestyle factors that may influence the acceptance of such a product in India.
- Identify potential partners or distributors in India who can help introduce and market the product.
- Evaluate the long-term growth potential for niche product within India’s consumer market.
- Analyze if the product price point is competitive and affordable for the target Indian consumers.
- Evaluate if the product’s features and functionalities have been tailored to match the specific needs and preferences of the Indian market.
- Assess the product’s expected lifespan and durability, and if it meets the market’s expectations.
- Examine if the product has been adapted to suit different regions or cities in India, considering variations in climate and environmental conditions.
- Identify if there are any necessary modifications to comply with local regulations and quality standards in India.
- Analyze how the product solves customer’s pain points or fulfill their needs.
- Analyze how the product will be promoted and sold in the Indian market.
- Examine how the business will build and maintain relationships with Indian customers.
Develop strategies that can be employed for customer retention and support. - Identify strategic alliances or collaborations that can enhance the product’s success in India.
- Evaluate the expected costs associated with launching and running the business in India and how can cost-efficiency be achieved without compromising quality.
- Identify potential risks and challenges specific to entering the Indian market and how can these risks be mitigated or managed.
- Define the specific goal or objective of the pilot program.
- Outline key metrics and success criteria for the pilot.
- Identify the target customers for the pilot program.
- Structure and execute the pilot program.
- Determine the geographic areas or markets involved in the pilot.
- Specify the size and scale of the pilot program.
- Establish a feedback and data collection process during the pilot.
- Analyze the impact of the pilot on the overall launch and roll out strategy.
- Identify distribution channels that will be utilized to reach Indian customers effectively.
- Evaluate how the product will be promoted and sold in the Indian market.
- Evaluate how the business will adapt its offerings for a larger audience.
- Develop plans to scale up the business and accommodate increased demand or expansion in India.
- Assess how the business can adapt to changing market conditions.
What makes Maier Vidorno Altios’s India Market Entry services so special?
M+V Altios is the only company to offer a 360° solution. Our services help all international companies that want to Enter & Expand in India. Firstly, we have a complete portfolio of business services that solve real problems. Secondly, we combine strategic know-how with practical operational services. Thirdly, you can use all our services separately or mix and match as you need. Secure the success of your business in India with our support.
You focus on sales, we take care of everything else.
We were thoroughly impressed with the support provided by Maier Vidorno Altios' supply chain management team for our operations at the FTWZ in Mumbai
We hired an interim manager for our subsidiary in India through Maier Vidorno Altios and are extremely satisfied with the entire process. The professionalism and efficiency with which the agency operates is impressive. The interim manager placed by Maier Vidorno Altios proved to be an excellent choice. He not only had the necessary professional qualifications but also brought valuable local expertise and leadership skills. Thanks to his support, we were able to successfully drive forward important projects in India and stabilize our business. We recommend Maier Vidorno Altios without reservation and would like to thank the entire team for their excellent cooperation.
Kudos to M+V and team for flawlessly organizing our roadshow seminars in Rajkot, Mumbai, and Gurgaon. Positive feedback from sponsors and participants underscores their exceptional professionalism and dedication.
What distinguishes Maier Vidorno Altios is its exceptional network and dedicated team. We are grateful to Maier Vidorno Altios for enabling Monin to rapidly expand in India through a greenfield investment project.
We have established ourselves as the leader in our field in India, with sales in the country having quadrupled. We remain committed to our core values of geographic expansion and acquisition. Thanks to Maier Vidorno Altios.
With the incubation solution from M+V Altios , we successfully placed our products in the Indian market and established valuable product market presence, which we can now build on further with our subsidiary .
A competent, reliable and supportive team of M+V Altios. Always flexible to customer needs. A point of reference for those who want to be guided and supported in the opening of new markets, successfully.
Our participants were all very satisfied with the high quality of the meetings based on an excellent market research and on the high level talks with Indian decision maker. Our companies have now solid contacts and are well prepared to develop further in the Indian market.
M+V Altios helped LEMKEN get a foothold in the Indian market. We were able to rely on them for our every need to set-up and run our business in India in an efficient and compliant manner.
Maier Vidorno Altios comprehensive expertise - including their knowledge of the country, its culture and customs - have been invaluable.
M+V Altios is very professional in India HR market. They were able to provide us with strong support in our recruitment. We are satisfied with their service.
I definitely recommend Maier Vidorno Altios as an India entry and expansion expert. We are very happy with the professional and supportive approach of M+V in establishing our wholly-owned subsidiary in India. The entire process was well planned, efficiently executed and absolutely hassle free.
India has great investment potential for foreign companies if you manage a highly complex business environment professionally. Our experience shows - M+V Altiosis competent partner to efficiently set up and run business.
The cooperation of JUMO and M+V Altios is a success story in India since 2008. Our sales, market presence and profitability in India shows constant growth. M+V knows about the challenges foreign companies face while doing business in India - and provides hands-on solutions.
M+V Altios understands business challenges in the Indian business environment and provides solutions with the help of its experts. M+V Altios has experience in running business diagnostics and implement improvement and expansion strategies in various industries in India.
I highly recommend working with M+V Altios to really understand what is important for the Indian market.
Outsourcing our back-office administration to M+V Altios in India was the right decision for us. We value the professional and transparent support.
M+V Altios is very professional and our long term partners in the Indian Market.
Success Stories
Over 8,000 projects worldwide & 1500+ projects of operation in India
Our clients are the reason we are able to offer the range of high-quality services that we can today. Over the last two decades, we have been finding solutions to their issues in the markets of India, and wherever relevant, we have then scaled these solutions up to offer to other international companies who want to be successful in India. This is why our services are so comprehensive, and why we are able to offer experts in so many industries in India and areas of doing business in India. Many of Maier Vidorno Altios clients have used our consulting services and then continued working with us wherever they find they need to outsource to a local expert so they can concentrate on their own sales.
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