/Monin India Distribution and Growth Strategy
Food and Beverages
Case Summary
Challenge
- Deterioration in the relationship with the importer when Monin aimed to enhance local presence.
- Threat of halted imports, risking their market position.
- Urgent need to secure a reliable distribution channel due to the conflict so their distribution and growth strategy doesnt get hamper.
Services Provided
- Maier Vidorno Altios managed the importation of Monin’s products.
- Provided local distribution support, including logistics coordination, invoicing, accounting, and order processing.
- Assisted Monin in establishing their industrial presence.
Delivered Value
- Ensured Monin’s continued operations in India despite importer conflict.
- Helped Monin regain control of their sales strategy.
- Supported consistent and sustainable growth in the Indian market by supporting their distribution and growth strategy.
- Established Monin as a major player in India.
About the Client
Monin India offers a wide range of premium products, including artisanal syrups, gourmet sauces, fruit mixes, frappe powders, and crushes. Globally renowned, Monin is the leading syrup producer and distributor in France, with a robust global presence and a turnover of €300 million, 75% of which is generated outside France. In India, Monin operates through a master distributor, bringing its expertise and high-quality products to the local market.
Project Details
Monin faced significant challenges when their relationship with a local importer deteriorated as they sought to strengthen their local presence. This conflict jeopardized the import of their syrups, posing a risk to their market position and highlighting the need to secure a reliable distribution network. To address these challenges, Maier Vidorno Altios provided comprehensive support by taking responsibility for importing Monin’s products, managing local distribution through logistics coordination, invoicing, accounting, and order processing, and assisting in their industrial establishment
Delivered Value
The strategic intervention by Maier Vidorno Altios enabled Monin to navigate the challenges posed by the conflict with their local importer, ensuring the continuity of their operations in India. By managing their distribution network effectively, MV Altios helped Monin regain full control of their sales strategy, allowing them to realign their business approach to support consistent and sustainable growth. This comprehensive support not only stabilized Monin’s market presence during a critical period but also laid the foundation for their long-term success. Today, Monin stands as a leading player in the Indian market, recognized for their robust operational framework and growth trajectory.
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