Maier Vidorno Altios

/ Market Research to enter the Indian Market

Wilo SE- Maier Vidorno Altios Market Research

Leading manufacturer of Pumps and Pumping System

Case Summary: Wilo SE

Challenge

  • Company wanted to enter the water filter market for domestic / residential buildings and commercial buildings

Services Provided

  • Mapped their existing products, study and understand few consumer segments, gain insights into product usage and latent needs, define product features.
  • Benchmarking and trends in water filter segments

Delivered Value

  • Competitor analysis enabled better product positioning

About the Client

Wilo SE - Maier Vidorno Altios

WILO is a leading manufacturer of pumps and pump systems for heating, ventilation and  air  conditioning  as  well  as  water  supply,  sewage  disposal  and  wastewater treatment.

Project Details

WILO plans to enter the water filter market in order to be able to develop water purification product suitable for the India Market for domestic / residential buildings and commercial buildings.

Maier Vidorno Altios carried market research for the company. By mapping their existing products, study and understanding few consumer segments, the company gained insights into product usage and latent needs, define product features.

We also assisted the company in benchmarking  trends in water filter segments and also understanding latent needs of users.

Delivered Value

  • The competitors analysis helped them to position their product better in India.
  • The company gained insights into usability of products by understanding needs, aspirations, pain points from functional as well as aesthetic points of view of users.

RECENT SUCCESS STORIES IN INDIA

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