SELLING IN INDIA

Building & Growing Your Market Share in India

Navigate, Expand, and Succeed with the Right Expertise!

Expanding into the Indian market presents both opportunities and challenges for mid-sized foreign companies across industries—whether in B2B, B2C, D2C, or product manufacturing.

Establishing a strong foothold requires more than just a great product or service; it demands a strategic approach tailored to India’s diverse and dynamic business environment. Some companies prefer to test the waters through direct sales before committing to local investments like manufacturing or acquisitions, while others prioritize rapid scalability through partnerships or joint ventures.

Regardless of your market entry strategy, success hinges on having a competent sales team, efficient operational support, and expert guidance on regulatory compliance and business expansion. With the right expertise, navigating India’s complex market landscape becomes a structured and rewarding journey, ensuring sustainable growth and long-term success.

/ Who are your ideal customers, and what drives their buying decisions in India?

India is a diverse and highly segmented market. Understanding your ideal customer profile—whether industrial buyers, distributors, SMEs, or large corporations—is key to positioning your products effectively. Factors like price sensitivity, brand perception, and decision-making hierarchies differ across industries, so a localized approach is essential

/What market entry model aligns best with your growth ambitions—direct sales, distribution, or strategic partnerships?

India’s vast geography and unique business environment require a well-defined sales strategy. Will a direct sales team work best, or should you collaborate with distributors who have existing networks? Alternatively, forming strategic alliances with local companies can help you scale faster and navigate regulatory challenges.

/ Is setting up your own entity the right move, or would collaborating with an Indian partner accelerate your success?

Setting up a wholly owned subsidiary provides full control but involves high initial investment, regulatory approvals, and operational complexity. Partnering with an established Indian firm—via joint ventures, mergers, or acquisitions—can offer faster market access, but ensuring alignment in business goals and ethics is crucial.

/What legal and operational structure will ensure compliance and efficiency in India’s regulatory landscape?

India’s business laws, tax structures, and compliance requirements vary based on the type of business entity you choose (liaison office, branch office, subsidiary, or joint venture). Selecting the right structure ensures smoother operations, tax benefits, and long-term sustainability.

/How do you identify and secure a reliable local partner who shares your vision and business values?

If partnership is the preferred route, due diligence is critical. A strong local partner should complement your business, provide market insights, and have a well-established customer base. Evaluating financial stability, operational capabilities, and cultural compatibility is key to avoiding long-term conflicts.

/What sales and distribution strategy will maximize your market reach while keeping costs under control?

India’s vast market requires a well-planned sales and distribution model. Should you focus on metro cities first or take a regional approach? How will you balance direct sales with channel partners? Understanding logistics, pricing structures, and supply chain dynamics will determine your market penetration success.

What is the Best Marketing and Sales Strategy for Your Entry into the Indian Market?

Marketing and Sales, involves developing tailored strategies to effectively position your products/services in the Indian market. It delivers a compelling market presence, optimized sales planning, and strategies aligned with India’s unique market dynamics. In India’s diverse and competitive market, this service is essential for connecting with target audiences, driving sales, and achieving sustainable growth.

Marketing Strategy

Determine how to effectively use social media to highlight your product’s benefits and features.
Assess the best approach to offer online discounts and promotions to boost digital sales. Utilize social media for communicating pricing information and deals.
Analyze where and how you should sell your product or service, whether it’s online, in physical stores, or through distribution partners.
Evaluate the regions you should target and how to allocate resources among them for optimal market penetration.
Explore how to extend your reach by leveraging below-the-line (BTL) tactics such as online partnerships and affiliate marketing.
Identify your target audience and the digital marketing channels that resonate with them.
Define the promotional tactics to be employed at each stage of the customer journey, from building awareness to fostering retention.
Identify digital tools and software that can enhance internal processes and streamline marketing automation.
Determine the tangible materials, such as brochures and packaging, as well as above-the-line (ATL) advertising methods, that can reinforce your brand message.

Sales Strategy

Assess and structure the sales process, from lead generation to post-sale support, along with the necessary tools and technology support.
Examine lead generation and customer identification strategies in India and align them with marketing efforts.
Analyze customer relationship management throughout the sales cycle, including plans for ongoing engagement and retention.
Evaluate the training and resources to equip the sales team with product knowledge and effective selling techniques.
Set clear sales targets and revenue goals specific to the Indian market.
Review the development of sales collateral and materials, ensuring localization for the Indian audience.
Examine the process of collecting and utilizing customer feedback to enhance the sales process and product offerings.
Identify sales territories within India and plan their coverage by the sales team.

Completed Market Analysis

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Partners identified & reviewed: Distributors, JV, Acquisitions

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Company foundations and management

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Executives recruited

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Completed cross-border investment projects

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Cases studies

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Solution to the business running in loss with high cost and stagnant sales

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Partner Distributor Search in India

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Efficient Supply Chain Process

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Back-Office Support India

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Solution for successful India market entry- Supply Chain Management (Operations)

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SELLING IN INDIA

Navigate, Expand, and Succeed with the Right Expertise!

/ Who are your ideal customers, and what drives their buying decisions in India?

/What market entry model aligns best with your growth ambitions—direct sales, distribution, or strategic partnerships?

/ Is setting up your own entity the right move, or would collaborating with an Indian partner accelerate your success?

/What legal and operational structure will ensure compliance and efficiency in India’s regulatory landscape?

/How do you identify and secure a reliable local partner who shares your vision and business values?

/What sales and distribution strategy will maximize your market reach while keeping costs under control?

What is the Best Marketing and Sales Strategy for Your Entry into the Indian Market?

Marketing Strategy

Sales Strategy

Cases studies

Our global solutions

Business Growth

Global HR

Subsidiary set-up and management

Acquisition

Strategy

SELLING IN INDIA

Navigate, Expand, and Succeed with the Right Expertise!

/ Who are your ideal customers, and what drives their buying decisions in India?

/What market entry model aligns best with your growth ambitions—direct sales, distribution, or strategic partnerships?

/ Is setting up your own entity the right move, or would collaborating with an Indian partner accelerate your success?

/What legal and operational structure will ensure compliance and efficiency in India’s regulatory landscape?

/How do you identify and secure a reliable local partner who shares your vision and business values?

/What sales and distribution strategy will maximize your market reach while keeping costs under control?

What is the Best Marketing and Sales Strategy for Your Entry into the Indian Market?

Marketing Strategy

Sales Strategy

Cases studies

Our global solutions

Business Growth

Global HR

Subsidiary set-up and management

Acquisition

Strategy

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