Success Story

Ammann’s India Market Entry Success

Langenthal , Switzerland

Headquarter

$992.5 Million

Turnover

Industrial equipments

Sector

How to navigate in India's complex market

Challenge

“India is closer (geographically and culturally) to many of our emerging markets than China, and if we succeed in India, we'll succeed in other developing countries.”

Rolf Jenny

Director/Board Member, Ammann India Pvt Ltd.

Industrial Equipments

Challenges

Navigating the complex Indian market landscape
Identifying and assessing potential local partners
Establishing a competitive and efficient local operation
Ensuring compliance with local regulations and standards

Solutions

Intensive Market Research
Due Diligence of Potential Partners
Negotiation Support
Ongoing Administrative Support

Results

We found them the right partner for the successful joint venture and establishing a factory with “Western standards” in India, and using India as a strategic base for further international market expansion.

Watch the interview

Tips and Best Practices

Adaptation to the local market: Develop a recruitment strategy aligned with the local culture and market dynamics, including salary expectations and specific employment practices (e.g., integrating the specificities of the German market in KELIO’s case).
Valuing existing and new Human Resources: Integrate existing employees (such as those from a local partner) while recruiting new talent with skills and soft skills that align with the company’s values and the project’s objectives.
Strategic and administrative support: Rely on experts to handle legal, administrative, tax, and social aspects to ensure efficient recruitment, saving time while optimizing the quality of selected candidates and their integration.

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