Success Story

Market Research to enter the Indian Market

Dortmund, Germany

Headquarter

2000 million

Turnover

Machinery Manufacturing

Sector

Market Entry In India

Challenge

International Growth Strategy

ALTIOS approach from the first report we were given was an awakening to witness that we have the potential to expand in the U.S market, with innovation and a solid understanding of the Regulatory Framework that we had not detected.

Luis Hernandez

Managing Director, HERSAN Mexico

Challenges

Company wanted to enter the water filter market for domestic / residential buildings and commercial buildings

Solutions

Mapped their existing products, study and understand few consumer segments, gain insights into product usage and latent needs, define product features.
Benchmarking and trends in water filter segments

Results

Competitor analysis enabled better product positioning

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Tips and Best Practices

1)Conduct in-depth consumer research to identify key pain points and unmet needs.
2)Leverage competitor analysis to differentiate product features and value propositions.
3)Align product development with emerging market trends and technological advancements
4)Test product concepts with target users to validate functionality and desirability.
5)Focus on regulatory compliance and quality standards to ensure credibility.
6)Develop a clear go-to-market strategy, including pricing, distribution, and branding.

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