/ What factors affect the decision of own set-up v/s working with an agent?
There are pros and cons to both approaches – own set-up and agent – and most of them are to do with transparency and level of investment.
|
|
Own-set up |
Agent |
|
Pros |
You stay in control of all aspects You internalise everything you learn about the Indian market Setting up your own subsidiary in India is getting easier and easier |
You don’t need to become an expert on every aspect of doing business in India A good way to get your first taste of India’s market potential without major investment |
|
Cons |
There’s a lot to focus on and you really need to hire the right Indian team to ensure you know what is going on It is not the cheapest option. |
You don’t know that your agent is working 100% for you You don’t really learn what is working and not working for you |
If you are still not sure about the market, collaborating with a Business Incubation partner might be the right strategy for you in the short term – incubating your business under an Indian partner allows you to hire and control your own sales team on a support platform. This helps you develop the market while not having to worry about handling bureaucracy.
Another way is to test your market potential with an agent/distribution partner. However, identifying the right partner who has experience in your industry and a distribution network in your potential market locations is critical.
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