UNDERSTANDING CULTURE IN INDIA

India is a complex market and there are many factors that you need to consider – especially while setting up your business. India is a big, colourful, and vibrant country with a rich tapestry of cultural diversity, history and unique business culture in India. It is also a country of contradictions, where temple elephants, ancient monuments and tribal customs co-exist with state-of-the-art industries in a country that generates atomic energy and boasts of being one of the world’s top ten industrialized nations.

Deep, diverse, and staggeringly complex, Indian culture is in your face from the moment you land there, with swarming crowds, honking horns, chaotic traffic, and the jostling in the overcrowded shops. On the other hand, you will find gentle greetings, respect, incredibly warm hospitality and enthusiasm to work together.

Most Westerners will be overwhelmed by the diversity and multi-faceted nature of Indian society and culture. However, they should be open to learning and realize that their knowledge will, in one way or another, be helpful to conducting business. Do not barricade yourself in your hotel room in the evening, engage with people and visit the sites and shops, it all helps.

With a dynamically growing economy and a total population of over 1.4 billion, India is one of the most attractive markets worldwide. The government ever-increasing pursuit to ease doing business in India with initiatives like the liberalization of Foreign Direct Investment (FDI) policy, and the implementation of the Goods & Service Tax (GST), presents lucrative investment opportunities for foreign companies. 

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